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Meridian Business School needed a flagship enrollment presentation to recruit Executive MBA candidates across three international markets. The existing materials were text-heavy, inconsistent in tone, and failing to communicate the programme's competitive edge against established US and European schools. The new deck had to work equally well in a live admissions event, a one-on-one advisor meeting, and as a self-guided PDF sent to prospective students — three formats, one design system.
Built a 28-slide deck structured around the candidate's decision journey: programme overview and accreditation credentials, cohort profile data visualised as infographics, curriculum structure with module breakdown, faculty highlights, career outcomes (average salary uplift, hiring partners, alumni network reach), campus and student life, and a clear application timeline. Data was treated as design material — every stat was turned into a graphic element rather than a bullet point, shifting the tone from institutional brochure to confident, evidence-led pitch. Colour system and typographic hierarchy were built from scratch to position Meridian as premium without feeling inaccessible.
