Compass Brazil needed a campaign that positioned Brazil as a sensory destination, not just a location. The target: high-end travel agents and luxury planners who had seen every generic "visit Brazil" post. The brief was to make them feel the country before they booked it — across five thematic chapters, each exploring a different sense.

Designed an editorial content system, not individual posts. Each chapter — Taste, Listening, Sight, Touch, Smell — had its own visual language, typographic treatment, and curated imagery. Taste leaned into fine dining and culinary Brazil; Listening into Carnival rhythm and cultural immersion. Every post was built to stop the scroll without shouting.