Case Study · Pitch Deck
Inbound Tourism · Luxury Group Travel · 2024
Hartwell Group —
12-Day Brazil Circuit
18 executives · US-based corporate client · FIT + MICE
The Brief

A US-based events agency needed a fully custom luxury itinerary proposal for 18 C-suite executives across four Brazilian destinations — Rio de Janeiro, Iguaçu Falls, the Pantanal, and São Paulo. Deadline: 48 hours. Budget tier: ultra-premium.

My Approach

Built a 32-slide branded deck from scratch: custom cover with client's logo, Compass Brazil overview, full itinerary map, day-by-day breakdowns (morning · lunch · afternoon · dinner · evening), curated photography per destination, and a tiered pricing table. Delivered within 36 hours.

Canva Pro Photoshop Image curation Itinerary design Pricing tables Brand consistency
29%
Lift in proposal-to-conversion rate across all designed pitch decks — vs. proposals sent without a presentation.
Deck slides — click to expand
Brazil Circuit: 12 Days of Luxury and Culture
Itinerary Details: Route Map
Day 3: Rio de Janeiro
Pricing and investment